DOuroPreto Embroidery  » Services » DOuroPreto & CatGen
Blazers (13)
Dresses (44)
Gowns (16)
Overalls (8)
Shoes (1)
Crochet bikinis and crochet swimsuits (3)
Children Sizes (39)
Chemisettes (62)
Bio-Joias-Artesanato (8)
Hand embroidered cotton bags (17)
Bordado do Vale do Jequitinhonha (4)
Pants and Shorts (1)
Centro de Artesanato Mineiro Online - Sala 01 (2)
Ceramica do Vale do Jequitinhonha (4)
Eco-Bijouteria em Reciclagem (10)
Patchwork (11)
Centro de Artesanato Mineiro Online - Sala 02 (2)
Centro de Artesanato Mineiro Online - Sala 03 (2)
Centro de Artesanato Mineiro Online - Sala 04 (2)
Centro de Artesanato Mineiro Online - Sala 05 (2)
Centro de Artesanato Mineiro online - Sala 06 (2)
Centro de Artesanato Mineiro online - Sala 07 (2)
Centro de Artesanato Mineiro Online - Sala 08 (2)
Centro de Artesanato Mineiro Online - Sala 09 (2)
Catálogo 40 anos Centro de Artesanato Mineiro (6)

DOuroPreto history in the web is completelly linked to the PeopLink project.

Our comunitty is sprayed in the deeps of the rural area of Ouro Preto , and always had problems with comunication with the "external" world . Since 70's , the only market we had was the fairs , all over Brasil.
Between fairs , no deals . Our customers cannot reach us ; far ,unpaved hard roads and no phone.Bordando

The way our work is produced , with all working in her own home , impose the need of a computer to try to keep the caos organized , allowing physical control of the proccess , storage of information on sales to help planning , costs control , etc.
The natural choice was a notebook , that can go door-to-door , as we needed .

After some fights , the system allow an organization level that increase the production highly.
Very good , but how about markets ? We've started to drop prices , to ensure colocation of all
the production allowing keep the fractal growing rate of the community intact.
Was a non-sense actitude say no to anyone that wants to learn a hand-work ; the only way to the
community production grow is adding , literally , hands.
But drop prices has a limit , and we was seeing problems in near future  .

Suddenly , in 2002 , cell phone signal in the farm ... Very weak , but better than nothing.
Lets buy a phone and an external antenna. The guilt for this lines still remember the bright in the eyes of all looking
for the little toy
.Reading the manual someone say " this thing has internet capability ! ".
An idea was born. Let's buy a cable , we have a computer !

We learn that cell phones connections was very slow ,CELLANTENNA expensible and unstable , and that networks needs a completely different approach and concepts , different of a machine working alone .
A new world , at first view extremelly complicated.Much things to learn and very short available time .
Since our focus in the web was the external markets (Ouro Preto receive visitors of all the world and the interest of
them in our work always is vivid , some of them showing interests in re-sales ,etc) in our first try in a search engine we look 
"exportar artesanato" (exporting workmanship) and find in the Brazilian Ministry of Industry web-site a link to Crafts Center , were we was kindly redirect by Ms. Michelle Han to Mr. Salcedo , in PeopLink.

Dr. Salcedo show us a CatGen project . We study the way they operate and , surprised , see that was exactly what we was needing . Off-line work , simple to operate to people like us with no skills on the web , specifically designed for artisans groups . Fly on the first shoot...

We , naturally , have problems . Cell connections was very unstable and slow , speccialy with bad signal , expensive , and the files was growing . Here enter the CatGen Support Team , with his infinite patience.

After teach to zero-starters all the proccess , they offer us a personal care , allowing us to send our upgrades on the site in a ZIP format , with the crew taking the job of publish.
So much thanks to Mr. Alexey , team leader !
This was done at night  (low phone  rates) , when we go to a top of a mountain in the farm to have better and stable cell phone signal .
We  put all CELLCONN in our truck , and using a car battery charged during a day with a photovoltaic charger (heritage of our times with no eletric lines too...)spend 2-3 hours sending our files ( later we discover the Downloads Managers , that among with the team goodwill help us too much in this task...)

(Notebook , car battery , power inverter , 7160 cellphone , USB/Serial converter)

Meanwhile , in Ouro Preto , 35 Km away from the farm , was instaled a public broadband provider ; this allow us work under best conditions and give a holiday to the support. We start to save the work in a USB flash drive and do the e-mail read and answer and the site update in a public machine.

An evolution , but still slow proccess ; we see a message in a day , respond 2 days before and see the answer 2 days more.
And the visitation and sales growing ... What a tool !

As a happy end (or a new beggining ) we see a little provider of satellite conection borning in Rio de Janeiro state , near.
After some contacts and calculations we see that the site was deserving better resourses ; we was having many page-view/minute , contatcs and sales that , despite the slow proccess using cyber-coffees, was allowing us to not only support the fractal growing of the community , but research ways to speed up this.
We've had months with the site responding to 20% (!) of the total sales .
More work for all , less pricing due to scale ; more sales due to good prices ; inclusion of people even more far ,
of the core , turning economic agents people normally with few or none options , the rural women. 
Very good.VSAT

By now , we have sattelite 24hrs conection, cheaper than we spend before montly with cellphone calls ; a good deal... 

By now , we offer Skype , messengers , and soon a IP phone , freeing us from the cellphone high rates , as channels
between us and our customers ; we have clients in USA, Germany, Portugal, UK and Spain , and we can talk to them cheaper than calling the neighbour...

Please note that all the proccess not take more than 4 years , surprising us at each step.
We have now a fully functional e-shop , allowing us , from the deeps of the rural area , reach our customers on-line , real time , sometimes with people from the other side of the planet.
Brave new world...

Our sincere thanks to all the people involved in the proccess. Please be proud , all of you.
Thanks to your work , a more improbably enterprise that could be access to the Web is selling his work worldwide , providing work and keeping alive a tradition that was vanishing here , the manual embroidery. Keep moving ! Do the same to more people !

And you , artisans groups around the world , dream too ! Contact these guys , they are great ...

Crushing []s for you all , from DOuroPreto Team !

powered by CatGen 
Published with CatGen